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Since the godfather of Guerrilla Marketing Jay Conrad Levinson created the phrase, anything that is odd, noticable and REMARKABLE has been called guerrilla marketing. Like this Smart car advertising. It is just a maximising of interlect vs budget that matters. 200 people dancing in a station for t-mobile looks great and gets results [ people talking about it] but it doesn’t cost anything. 21st century marketing is lifting the lid on some great creative ideas. As long as the purpose is not lost. If it is marketing, it is to make a statement to the selected target market.
