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Far too many businesses get too focussed on the location of their adverts and the ‘cheap’ or reduced price they pay for their page rate.
It makes far more sense to spend time and effort on ensuring that the adverts have the right message. To ensure that it is going to achieve a result. Such as drive customers to your shop or telephone.
The simple purpose of marketing is to PUT THE RIGHT MESSAGE IN FRONT OF THE RIGHT PEOPLE. Anything less than this is never going to be truly effective.
- Define your perfect target market.
- Define what they want to hear from your [ your offers your usp what ever it is that makes you remarkable]
- Describe how thay will feel after they have purchased.
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